Nationwide Building Society has continued its pledge to buck the trend of outsourcing contact centres overseas by creating 300 jobs in Yorkshire.

Wakefield is to be the home of the building society's fifth UK contact centre as part of its ongoing £300m customer service drive. A spokeswoman for the company said the West Yorkshire city had been chosen because of its range of "exciting office locations" and number of residents with experience in the call centre sector.

The site, which cannot be identified because of ongoing contractual negotiations, will join Sheffield as the second Nationwide contact centre in Yorkshire.

Philip Williamson, Nationwide's chief executive, said: "Contact with our customers is a vital part of our service and we firmly believe it is in their interests to operate our contact centres in the UK. Given that our research proves that people prefer dealing with UK-based contact centres, we believe that our strategy is the right one but it also helps to support the communities in which Nationwide conducts its business."

Nationwide also has contact centre sites in Swindon, Swansea and Northampton.


Dater Posted: Saturday 18th November - 09.45

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