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The latest IMRG figures show 3.8m people spent £102m online on Christmas day, Teleperformance, the UK’s leading contact centre outsourcer, issues a whitepaper on how ecommerce customer services can maximise sales
Teleperformance has today issued a whitepaper with eDigitalResearch, one of the UK’s leading providers of digital research. The paper shows the findings of the latest benchmarking study, highlighting the aggressive sales tactics used by online retailers in the lead up to Christmas.
Teleperformance is the world’s largest contact centre outsourcer, employing over 88,000 people worldwide. It works with many leading retail brands, helping to maximise their sales and customer retention rates from onshore, nearshore and offshore locations.
“We know from our global experience that many UK high-street retailers are not using the multi-channel marketing techniques that we know are delivering great results. There are many who still do not offer services such as buy online and pick up in store, “click to call” or knowledgeable agent support for customers who do not wish to self- serve,” comments Adam Gould, Director of Commercial Sector Services at Teleperformance.
Chris Russell, Director of eDigitalResearch comments “The underlying message that runs through these results in continuing consumer confidence in the online channel which has remained robust throughout the festive period. We expect to see this continue with the online retail channel at the forefront of aggressive sales activity during 2009. No doubt the consumer will continue to respond to these aggressive tactics and search out the bargains.”
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29th January 2009 |
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