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Research
carried out by Rostrvm Solutions has shown that public
sector contact centres are not making the most of technology
such as Computer Telephone Integration (CTI).
In today’s challenging environment, every organisation needs
to be as efficient as possible. Rostrvm Solutions’ research
has shown that less than 20% of public sector contact
centres take advantage of the technology compared with over
50% in the private sector
Ken Reid of Rostrvm Solutions commented “Public authorities
need to look closely at the advantages brought about by CTI.
With efficiency being a hot topic in the public sector at
present with initiatives such as ‘National Indicator 14:
Reducing Avoidable Contact’ and the efficiency agenda, it is
essential that public bodies use the best available
technology to streamline customer contact, consolidate
business processes and deliver services as efficiently as
possible. With all the advantages that CTI has to offer,
public authorities can begin the move towards better
efficiency in their contact centres.”
Rostrvm’s research also highlighted the large number of
different software applications used by call centre agents
to process calls - the numbers ranged from 1 to 20+. Call
centre agents use an average of 4 software applications to
process a call. Managing multiple applications is a large
drain on resources that can be addressed with CTI technology
3rd
March 2009
Public
sector contact centres lagging behind private sector
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